Fremoo
Soft by Nature, Rebel by Choice: Choosing Differently is not a Compromise.
A Portland-born dairy-free brand crafted by a coffee-obsessed animal advocate who believes taste and ethics can coexist. Inspired by mindful rebellion and morning rituals, Fremoo combines the contrast and celebrates the choice everyday.
Challenge
Reframe dairy-free not as sacrifice, but as statement.
Soft by Nature, Rebel by Choice:
Choosing Differently is not a Compromise.
A Portland-born dairy-free brand crafted
by a coffee-obsessed animal advocate
who believes taste and ethics can coexist. Inspired by mindful rebellion and morning rituals, Fremoo combines the contrast and celebrates the choice everyday.
Challenge
Reframe dairy-free not as sacrifice, but as statement.
Soft by Nature, Rebel by Choice:
Choosing Differently is not a Compromise.
A Portland-born dairy-free brand crafted by a coffee-obsessed animal advocate who believes taste and ethics can coexist. Inspired by mindful rebellion and morning rituals, Fremoo combines the contrast and celebrates the choice everyday.
Challenge
Reframe dairy-free not as sacrifice, but as statement.
Industry
Plant-based
Food & Beverages
Services
Branding
Naming
Art Direction
Packaging
Campaign
Socials
© 2025 Kristina Anastasidi