Ori is a tour company offering immersive experiences in Kyoto. Inspired by Ikebana’s sense of balance and restraint, the digital identity captures Kyoto’s quiet power – soft, and immersive, and a little unexpected. As a result, the digital system sets Ori apart from the city’s more traditional, tourist-focused brands.

Challenge

Create a digital experience that feels authentic and poetic without falling into Kyoto's familiar clichés.