Groovsetmarket
BRAND STRATEGY / BRAND DEVELOPMENT / DIGITAL
Brand identity for a grocery space in Boulder, Colorado for health-conscious, community-driven people. Not just a place to shop, but a tool for joyful, accessible, and deeply felt ethical living.
Challenge: How to reimagine a grocery store as a joyful lifestyle shift for change, connection and impact?
Concept: Live the groove
Inspired by Boulder’s 1970s hippie movement, their mindset of conscious life and community care, the concept aligns with vibrant, intentional living. Just like the tools and rituals embraced by countercultural communities for inner growth, the market becomes a modern-day tool, helping people reconnect with mindful choices, local goods, and joyful routines.
