Batch
Editorial design for a modern apartment complex “Batch”. It’s built into the legendary Boulfer’s bakery in Adelaide — the birthplace of South Australia’s iconic frog cake.
EDITORIAL
Challenge: How do we seel not just a property but a feeling?
Concept: Sweet Familiar
Inspired by the nostalgic, warm feelings of eating the iconic frog cake from the Boulfer’s Bakery, the idea is to connect those nostalgic, warm feelings with living in the Batch complex, creating a sense of continuity that brings the past into the present.
