rethink how we build our personal spaces.
Casa Moderna
A home improvement expo to rethink how we build our personal spaces. Set in Mexico City, this home event brings together everything from materials to design ideas, helping people create homes that are thoughtful, layered, and lasting.
OFF-SCREEN ART-DIRECTION / EVENT BRANDING
Challenge: How to present home improvement as a meaningful process in a world of fast aesthetics?
Concept: Step-by-step
Every effort laid down brings closer a personal, lasting and solid result. The more thoughtful the foundation, the stronger and more beautiful the result. Just like the frame inside a piece of furniture, the unseen layers that shape the home we live in.
